Adam is asked to train and coach on topics such as crisis communications, media relations, elevator pitch, and storytelling.

He served as an executive coach in Spitfire’s Executive Training Program in 2019 and 2023-2025, working with executive directors of organizations like Trevor Noah Foundation and International Legal Foundation. He has supported Emerson Collective, JP Morgan Chase Foundation and Robert Wood Johnson Foundation, to train hundreds of staff across dozens of grantees. In December 2024, he was asked by Southern Africa Resource Watch to travel to Johannesburg, South Africa to lead a three-day comprehensive strategic communications training for its entire staff, generously underwritten by Nonprofit Builders.

Adam co-authored the Smart Plan, Spitfire’s communications guide to preparing for and managing crises.