Adam is an advocacy and communications strategist with 20+ years’ experience, grounded in the Jewish value of “tikkun olam” (repair the world). He partners with values-driven companies, foundations, and nonprofits to drive lasting change.

Adam is known for his work on a range of issues including affordable housing, climate change, and health care. He organized grassroots action to pass, implement, and defend the Affordable Care Act (2009–2017), led message development to secure bipartisan Congressional funding to scale carbon dioxide removal (2020–2022), and drove narrative change to obtain a record $12 billion from California to address homelessness (2020–2021).

He also advises clients like Greenpeace, Marin Community Foundation and Public Counsel on internal and executive communications, including trust-building, outcome-driven feedback, and healthy communication on sensitive topics. Adam has organized and led multiple LGBTQ+ employee resource groups, presented to staff on topics such as addressing domestic violence and anti-Semitism, and organized lauded staff retreats at three different organizations.

Adam trains and coaches on crisis communications, media relations, elevator pitches, and storytelling. In 2019 and 2023-2025, he was asked to coach in Spitfire’s 9-month Executive Training Program, working closely with executive directors at organizations like International Legal Foundation, Southern Africa Resource Watch, and Trevor Noah Foundation. Foundations such as Emerson Collective, JP Morgan Chase Foundation, and Robert Wood Johnson Foundation have trusted Adam to coach hundreds of grantee staff members. In 2024, he joined the Communications Advisory Group for the National Academy of Medicine.

Before Spitfire, Adam directed women’s health campaigns at UltraViolet and directed online programs at Courage California.

Outside work, Adam enjoys trail running, hiking, skiing, and endurance races like the Berlin Marathon and 545-mile AIDS LifeCycle. In 2024, he and his German Shepherd mix, Lupin, earned Animal-Assisted Therapy certification from the San Francisco SPCA and advanced Canine Good Citizen certification from the American Kennel Club. They regularly volunteer with San Francisco International Airport’s Wag Brigade.

Adam holds a BA in political science from the University of Rochester and an MA in political management from George Washington University. Born and raised in Buffalo, NY, he’s lived in the Bay Area since 2013 with Lupin and his partner, Jason. Adam is a proud member of Golden Gate Running Club and Sha’ar Zahav (“Golden Gate”), San Francisco’s LGBTQ synagogue.